YELF's Media and Advocacy Program

Youth for Effective Leadership Forum (YELF) Media and Advocacy Program

1. New proposed project: Magazine production, marketing and distribution.
2. Duration: quarterly
3. Name of magazine: ReadersTasteMagazine (RTM)
4. Sub-caption: …a mail of understanding and mindfulness

5. Features inside:
- Editor’s flashlight
- Jokes & cartoons
- Education
- Entertainment
- Health
- Events & News
- Sterling interview
- Creativity & motivation
- From the schools
- Business talk
- Opinions
- Foreign scene
- VENnews
- Sports special

6. Vision of Magazine:
The umbrella organization of the magazine project: Youth for Effective Leadership Forum (YELF) has a vision “to see a Nigeria, Africa and a World free of ignorance and illiteracy, where young people have the opportunity to pursue their dreams and aspirations, even as they engage with leadership to make it work in an atmosphere of peace, practical-corruption free and sustainable human and societal development.” ReadersTasteMagazine’s vision is to be the strategic dump or database for truthful, undiluted and well analyzed information that motivates, inspires and triggers steps of actions for actualization of many dreams and aspirations.

7. Mission:
As a media and advocacy arm of YELF, it is the magazine’s unique mission to serve as a pace-setter in the business of information dissemination, in a manner that makes “action speaks louder than voice”. This means, being ahead of the game as a dumping ground, school goers, teachers, political leaders and businessmen are now sure of getting realistic, timely, specific and simply educational information for converting ideas into wealth, business, economic and academic success.



8. Objectives:
- To be the best and far-ahead of others in information collection (research), analysis and presentation
- To be a mail of understanding to those who taste for reading wide and who also have mindfulness for changing situations
- To be the only magazine that effectively reports schools challenges for possible change
- To quarterly collect through interviews and dump productive ideas and records on challenging moments of achievers for changing destinies of upcoming champions and societies
- And to reduce ignorance and illiteracy, bridge information gap between leaders/youth, students/teachers, rich and poor people of the state, nation and beyond

9. Skeleton of editorial board:
Chairman/publisher & editor-in-chief – Director – Managing editor – Editor
Deputy editor – Consulting editor – Education editor – Political editor – Business editor – Sports editor - Special project editors – and Copy editor – as well as Senior reporters – Reporters and Contributors – production/commercial manager – Advert executives and Canvassers – Graphics expert – Type-setters/computer operator and Legal adviser.

10. Production cost (first issue):
Production basis: full colours cover pages of 2 and two colours inside pages of 12 (idea) A4 size
Number of copies: 1500 copies at first print out – November, 2008
System (computer) work: graphic design, colour separation, page-setting and printing work = #3, 000
Staff motivation fee: strictly on volunteerism for humanitarian reason
Printing press charges: rolling 1,500 and packaging (both cover and inside pages) = # 32, 000
Total cost of production: #35, 000

11. Marketing and distribution:
This activity will be mainly done through radio and television, flyers, posters and handbills. Distribution targets shall firstly be primary and secondary schools, polytechnics, colleges of education and universities; subsidiary distribution approach will be to business offices, banks, government sectors, Churches, Mosques and door-to-doors at next to zero cost of #65 per magazine at inception and probably free as time proceeds.

12. Last words:
With ReadersTasteMagazine (RTM) in circulation, information dissemination has got another face, education has got a boost and the mind is on the road to getting inspired and motivated! RTMag. Converts voices into actions, and actions into palpable impacts that change the way we think, learn, speak and do things!